Christian Grönroos Bokbörsen
Service Management och marknadsföring - Liber
Köp boken Service Management and Marketing av Christian Gronroos (ISBN 9781118921449) hos Pris: 535 kr. Häftad, 2015. Finns i lager. Köp Service Management and Marketing av Christian Gronroos på Bokus.com. Pris: 489 kr.
häftad, 2015. Skickas inom 2-5 vardagar. Köp boken Service Management and Marketing av Christian Gronroos (ISBN 9781118921449) hos Christian Gronroos. Jan 1, 1983. Develops a theory of strategic management and marketing of services that is both profit-oriented and market-oriented and is Grönroos, C. (1990).
Christian Grönroos: Service Management and Marketing; Customer Management in Servie Competition 50kr. 2.
Service Management and Marketing: Managing the Service
Service management and marketing: customer management in service competition Grönroos, Christian, 1947- author This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organisation and executing marketing has become a responsibility for practically everyone Christian Grönroos, Professor of Service and Relationship Marketing at Hanken School of Economics, holds a series of lectures on the principles of service ma 2. Grönroos, Christian, 1947- (författare) Service Management och marknadsföring : kundorienterat ledarskap i servicekonkurrensen / Christian Grönroos ; översättning: Manne Svensson ; [fackgranskning: Jan E Persson ; illustrationer: Lars Gylldorf]. 2015.
Service Management och Marknadsföring - Aftermarket Guide
i servicekonkurrens. Malmö: Liber, 2008 ” - ” : Service management and marketing. Customer management in .
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Besök Författare.se - följ dina favoriter, av M Ivarsson — Service management är enligt Grönroos en form av företagsledning som är Grönroos, C. (1994) From marketing mix to relationship marketing – towards a 23132-2 Introduction to Service Management: Literature, 3 sp Grönroos, C. (2015): Service management and marketing: Managing the service profit logic.
Redaktörer, Christian Grönroos. Utgivningsort, Chichester. Service management and marketing : managing the service profit logic / Christian Grönroos. Av: Grönroos, Christian, 1947-.
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6-14 Grönroos, Christian: Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface. ′Grönroos is one of the world′s foremost experts on this topic. This new book will be eagerly read by many′.––STEPHEN W. BROWN PhD, Edward M. Carson Chair in Services Marketing, Professor and Director, Center for Services Marketing & Management, Arizona State University. Service Management and Marketing is exceptionally 2013-01-07 · Christian Grönroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland.
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Titel: Service Management and Marketing: A Customer Relationship Management. Approach. Upplaga: Senaste upplagan. Related Essays. Ang Mas Pasyenteng May Malalang Sakit? a.
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av T Blomqvist · 2009 — solution, Technology Marketing, Vol 1, No.2, s118. 5 Grönroos C, Service Management – Ledning Strategi Marknadsföring i Tjänstekonkurrens, ISL Förlag Malmö: Liber.
Ilmunud, Chichester : Wiley, c2007. Kirjeldus Jan 2, 2020 Service management and marketing : a customer relationship management approach. by: Grönroos, Christian, 1947-. Publication date: 2000. Få Service Management and Marketing af Christian Gronroos som bog på engelsk - 9781118921449 - Bøger rummer alle sider af livet.